Work · 23 projects
RetailIQ is GeoIQ’s self-serve expansion platform, used by 200+ retail brands across India to decide where to open their next store. I’ve designed across the whole journey: the pages that bring people in, the product itself, and the mobile tools used on the ground.
Turning 50+ KPIs and model outputs into a report people can read as a decision: what it means first, then the evidence, then the data.
DecisionIs this location worth considering?
Turning a predictive model’s rent benchmark into something business users can interpret and trust, in a full product tool and in public pages that lead to it.
DecisionIs this asking rent reasonable?
Designing comparison around differences, so teams can see why one location beats another, across up to five locations.
DecisionWhich location is stronger, and why?
Redesigning public location pages so dense demographic and business data reads at a glance, for people and for search and AI answer engines.
DecisionIs this area right for my business?
Exploring how new users can experience a site report first and give business context only when it becomes relevant, instead of an eight-step onboarding before they see any value.
Web appThe Site Builder assumes you already know which location to search. Discover Markets reverses that: a brand defines what kind of market it wants, a model evaluates markets against those criteria, and people explore the recommendations, adjust criteria, select a market and continue into a site report.
DecisionWhich markets should this brand consider entering?
Web app · Site Report BuilderLocation decisions are collaborative, so the reasoning should live with the location: discussion, people and permissions stay attached to what is being evaluated. 300+ monthly active users, 2K+ conversations.
Web app · 3 connected platformsFree public pages that show where a location sits on a five-level rental tier, from lower to high tier, without exposing the model’s numbers, and lead people into the full Rental Benchmark tool.
WebsiteAn end-to-end redesign with a CMS that lets marketing publish without waiting on engineering.
Framer · CMSSign-in and access flows for enterprise teams and their external partners.
Web appThe first screen after sign-in, redesigned to answer one question: what should I do next?
Web appToday’s setup flow asks for brand, category, competitors, active stores and audience up front; the progressive version being explored starts with brand and category and asks for the rest when it becomes relevant.
Web appMaking credit balance, cost and top-ups clear, so spending never comes as a surprise.
Web appOne organisation, many brands: setup, switching and permissions for business groups running several retail brands.
Web appLetting teams choose what goes into a report, for their category, format and the questions they need answered.
Web appShowing where demand concentrates in a city, so teams know where to look before choosing a site.
Web appPermission-based sharing, so a decision panel can review reports together without losing control.
Web appThe app for brokers and property partners to see brands’ expansion requirements and put properties forward.
iOS · AndroidMobile-first maps and reports for BD teams evaluating sites on the ground.
Mobile webPlanning, status tracking and assignment workflows for enterprise clients.
Web appSurvey documentation, uploads, PPT regeneration and tracking for properties under evaluation.
Web appRoles, permissions and admin settings shaped around each client’s organisation.
Web appIdentity systems and campaigns for Artharidhi, Pod World, Flow Realty and Agro BOOK.
BrandNothing in this room yet.