Product Designer · Enterprise SaaS · Data & AI
I design decision-support experiences where data, AI and business workflows become clear enough for people to understand, compare and act on.
I design decision-support experiences where data, predictive models and AI-generated insights help people make better business decisions.
Turning 50+ KPIs and model outputs into a report people can read as a decision: what it means first, then the evidence, then the data.
DecisionIs this location worth considering?
Turning a predictive model’s rent benchmark into something business users can interpret and trust, in a full product tool and in public pages that lead to it.
DecisionIs this asking rent reasonable?
Designing comparison around differences, so teams can see why one location beats another, across up to five locations.
DecisionWhich location is stronger, and why?
Redesigning public location pages so dense demographic and business data reads at a glance, for people and for search and AI answer engines.
DecisionIs this area right for my business?
Working principles, still evolving. These are the questions I ask before I draw a screen.
Design should serve the purpose of the experience, not the ego of the designer. A cultural website can afford expression; a government dashboard needs hierarchy, legibility and trust. The visual language should come from the context.
Design is by the people, for the people and from the people. I try to start from what I observe, not what I assume, and to keep the two apart.
There is no single definition of good design. The right answer depends on the environment, the audience and what is at stake if it goes wrong.
In a building you need to know where you are, where you are going and how to get back. Products are the same. Navigation isn’t a component; it’s part of how people understand the system.Seen in Site Report · Places Pages · RetailIQ Revamp
A mother doesn’t change what her child needs to eat. She changes how it’s served. Design doesn’t change the destination; it changes the journey.Seen in Site Report · Rental Benchmark
Someone pays by UPI and keeps waiting at the counter. The problem isn’t the payment; it’s that nothing tells them it’s done. Good design gives people closure, so they can move on.Seen in AI highlights · Rental Benchmark · Collaboration
A screen is one room in a building. I look at how it connects to the rest, because inconsistency between parts is its own kind of cognitive load.Seen in The RetailIQ journey · enterprise workflows
RetailIQ is GeoIQ’s self-serve expansion platform, used by 200+ retail brands across India to decide where to open their next store. My work covers the whole path an expansion team takes, from finding us to opening a store.
